Marie Claire - PT. Bata Indonesia

Bata is a well-known shoe factory in Indonesia, their brand has been on the consumer mind for long time in Indonesia as 'people brand'. And now Bata is aiming the higher class target market with their brand Marie Claire, foot ware that suitable for young and dynamic professional women.

The needs:
In order to make an impact as a high class foot ware, Bata needs an image builder to position Marie Claire as one. They need something that clearly portray the people that are suitable for their foot ware, Marie Claire.

The Solution:
We build their linear multimedia presentation that filled with dynamic animation and picture of women who should ware their product, the lifestyle, the music that represent modern professional women. This presentation use in product launching Marie Claire and has been an effective image builder.